RMIRestaurant Market Intelligence
UK Revenue98.7Index−1.3%UK Covers94.8Index−5.2%UK Spend104.1Index+4.1%UK Premium CasualRev YoY−0.9%London Premium CasualRev YoY+3.1%Manchester Premium CasualRev YoY−2.8%North West Premium CasualRev YoY−1.6%UK Destination RestaurantsRev YoY+1.1%UK Fine DiningRev YoY+4.4%UK Casual DiningRev YoY−3.7%Scotland Premium CasualRev YoY+2.2%South West Casual DiningRev YoY−4.1%

Benchmarking

Performance without context is just a number

RMI measures each restaurant against a competitive set of genuinely comparable restaurants, then expresses the result as an index where 100 is the comp-set benchmark.

Revenue Index

104

100 = Comp Set

The index system

Three indices, one scale

Revenue Index, Cover Index and Spend Index each compare a restaurant’s movement with the movement of its competitive set over the same period. Above 100 is outperformance; below 100 is underperformance.

These are financial benchmarking indices rather than scores. RMI does not rank participants against each other or publish league tables.

Revenue Index
104

Revenue movement of +3.8% against comp-set movement of +0.9%.

Cover Index
109

Cover movement of +1.4% against comp-set movement of −7.0%.

Spend Index
96

Average spend movement of +2.3% against comp-set movement of +6.6%.

Relative performance

Absolute movement and market movement are different questions

A restaurant reporting +2.8% revenue in a market down 3.1% has gained 5.9 points of relative performance. The same +2.8% in a market up 9% is a loss of ground.

Your revenue

+2.8%

Market

−3.1%

Relative performance

+5.9pts

Performance bridge

What drove the movement: covers or spend?

RMI separates volume from value so management can see whether revenue performance came from covers, average spend, or both — and how each compares with the market.

Observation: revenue growth is being driven primarily by spend. Cover performance remains ahead of the competitive market despite declining year-on-year.

MeasurePortfolioMarketVariance
Revenue+6.4%+1.8%+4.6pts
Covers−2.1%−5.3%+3.2pts
Average Spend+8.7%+7.5%+1.2pts

Comp set construction

Comparability is the product

A benchmark is only useful if the group behind it is genuinely comparable. RMI classifies restaurants across several dimensions and controls eligibility centrally.

  1. 01

    Geography

    City, region and urban, suburban or rural trading environment.
  2. 02

    Format and service style

    Fine dining, premium casual, casual dining, gastropub, café, QSR, bar-led or destination.
  3. 03

    Price positioning

    Value, mid-market, premium or luxury, supported by average spend bands.
  4. 04

    Scale and trading pattern

    Seats, opening days and whether lunch, dinner and bar trade are operated.

Operators may nominate competitors for consideration. RMI controls final eligibility so that confidentiality thresholds are always met.

Benchmark your estate against its markets

RMI is being established with founding restaurant groups across the UK. Request access to discuss coverage in your markets.

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